Hospitality rEVOLUTION - JANUARY 22

Latest news, trends and updates from around the globe related to the hospitality industry, tourism and facts.

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Why Compassion Is a Better Managerial Tactic than ToughnessHow to respond when an employee messes up.

Science Just Discovered Your Brain Really Hates PowerPointPowerPoint-style presentations force you to multitask in ways that your brain can't really handle.

30 MARKETING IDEAS TO BOOST YOUR SPA BUSINESS

8 critical IT cost reduction strategies (How to plug the spending holes in your IT budget) – InsightsYou need to rethink how your IT department functions. The key to successfully reducing IT costs rests in your ability to redesign your workflows, systems, and policies.

Now more than ever, data is crucial in evaluating hotel strategy.Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.

Guide to Social Media Marketing in 2022With this definitive guide to social media marketing in 2021 for businesses, we’ll be telling you how to tailor your social media marketing to adapt to 2021 trends while giving the intricacies about converting them into social media success stories.

Sizing Up Your Hotel’s 2022 Comp Set | IDeaSWhile determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market

How to Solve the Problem of OTAs Masking Email AddressesFrustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

7 hotel marketing Trends You Need to Know for 2022With the emergence of new technologies and platforms, it's crucial to keep up with changes and be where your guests are.

In 2022, should B2B content marketers focus more on advertising?Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.

Leveraging guest feedback to navigate return to travel – Insights2021 saw an alarming and unprecedented drop in guest satisfaction. What caused this guest satisfaction crisis? And more importantly, what can we do about it?

Travelers willing to pay more, use loyalty points for trips in 2022An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips.

3 ways to fix the hospitality labor shortage & welcome back employeesTakeaways from the EHL ‘Employability Skills in the 21st Century: A Post-Covid-19 Reflection’ workshop on how to attract & retain hospitality employees.

It’s 2022, but the Same Problems Persist for HotelsThe pandemic is not over yet and it is causing a migraine for the global hotel industry, from a demand perspective, labor, expenses and a host of other variables.

8 digital marketing trends that will still be relevant in 2022 – InsightsDigital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign.

The Rich are out Shopping for Trophy Hotel Assets and Brands - Hotels-AsiaHotels-Asia - The Rich are out Shopping for Trophy Hotel Assets and Brands - MERGERS & ACQUISITIONS

A ‘don’t-do’ list for hospitality in 2022Challenge yourself in 2022 to think about what you should not do and build a don’t-do list. You may find more creative and effective solutions to the challenges you’re facing.

Report reveals poor gender diversity at top of travel techJust 12.5% of the top 350 travel technology companies are led by a woman, with a similar figure for chair roles held by women, new research has shown.

Digital transformation strategies for hospitality – InsightsAffordable digital tools are growing in availability and it’s becoming easier even for small businesses to implement their own successful digital transformation strategies. Here are some examples of how a strategic approach paired with the right digital technologies can bring real benefits to a hotel or hospitality business.

2022 Hotel Forecasts Optimistic For NowOmicron, Business Transient Return Remain Wild Cards

Virtualization and diversification: looking beyond the hotel bedWhat will hospitality look like in the future? This article is full of tech-savvy tips for the hotel sector to expand their offering and revenue.

How the right amenities can attract the right hotel guests – InsightsWhether it’s an upscale boutique in the heart of wine country or a cozy resort nestled on the Florida coast – you want to make sure your guests know in advance that it’s going to be a good fit for them.

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